El encargo del cliente era claro: crear la marca de RCR DECO, departamento decorativo de RCR Industrial Flooring, un “gigante de los suelos” con amplísima presencia internacional y que cuenta con un dilatado historial de trabajos para edificios de reconocido prestigio e importancia, como son el Guggenheim de Bilbao, la plaza de toros de las Ventas, en Madrid, o la estación de AVE, también en la capital, entre muchos otros.
Incorporar un lenguaje cercano al mundo de la decoración y el diseño de interiores fue, en líneas generales, la necesidad más prioritaria a resolver; para ello el equipo de ADERAL branding ha diseñado una identidad sobria que se articula en un sistema visual de marca que encaja a la perfección con el referido cometido y se diferencia elegantemente de sus semejantes en un mercado internacional cada vez más competitivo.
Estamos en Paseo de Guadalajara, 36
San Sebastián de los Reyes (Madrid)
De lunes a jueves de 8:00 – 14:00 / 15:30 – 18:00
Los viernes de 8:00 – 14:00
Llámanos +34 91 654 00 50
Escríbenos [email protected]
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